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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
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Luxury fashion branding : trends, tactics, techniques, Uche Okonkwo
- Langue
- Année de publication
- 2007
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- (rigide)
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- Titre
- Luxury fashion branding : trends, tactics, techniques
- Langue
- Anglais
- Auteurs
- Uche Okonkwo
- Éditeur
- Palgrave Macmillan
- Publié
- 2007
- Format
- rigide
- Pages
- 320
- ISBN10
- 0230521673
- ISBN13
- 9780230521674
- Séries
- Mots clés
- Nonfiction, Art / Culture, Thématique de la mode, Mode
- Évaluation
- 3,55 sur 5
- Description
- This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.