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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
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Nicely Said, Nicole Fenton, Kate Kiefer Lee
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Nicely Said
- Langue
- Anglais
- Auteurs
- Nicole Fenton, Kate Kiefer Lee
- Éditeur
- Pearson Education (US)
- Publié
- 2014
- Format
- souple
- Pages
- 192
- ISBN10
- 0321988191
- ISBN13
- 9780321988195
- Séries
- Évaluation
- 4,05 sur 5
- Description
- "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.