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Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
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100 Ways to Create a Great Ad, Tim Collins
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- 100 Ways to Create a Great Ad
- Langue
- Anglais
- Auteurs
- Tim Collins
- Éditeur
- Laurence King Publishing
- Publié
- 2014
- Format
- souple
- Pages
- 208
- ISBN10
- 1780671687
- ISBN13
- 9781780671680
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design
- Évaluation
- 4,1 sur 5
- Description
- Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.