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Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
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The Social Entrepreneur's Playbook, Expanded Edition, Ian C. MacMillan, James D. Thompson
- Langue
- Année de publication
- 2013
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- (souple)
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- Titre
- The Social Entrepreneur's Playbook, Expanded Edition
- Langue
- Anglais
- Auteurs
- Ian C. MacMillan, James D. Thompson
- Éditeur
- Wharton Digital Press
- Publié
- 2013
- Format
- souple
- Pages
- 234
- ISBN10
- 1613630328
- ISBN13
- 9781613630327
- Séries
- Mots clés
- Nonfiction, Commerce, Motivation & Bien-être, Entrepreneuriat
- Évaluation
- 3,5 sur 5
- Description
- Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.