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According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
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Redefining Global Strategy, Pankaj Ghemawat
- Langue
- Année de publication
- 2012
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- Titre
- Redefining Global Strategy
- Langue
- Anglais
- Auteurs
- Pankaj Ghemawat
- Éditeur
- McGraw-Hill Professional
- Publié
- 2012
- Format
- rigide
- Pages
- 304
- ISBN10
- 1591398665
- ISBN13
- 9781591398660
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.