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Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising.
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Goodvertising, Thomas Kolster
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Goodvertising
- Langue
- Anglais
- Auteurs
- Thomas Kolster
- Éditeur
- Thames & Hudson Ltd
- Publié
- 2012
- Format
- rigide
- Pages
- 256
- ISBN10
- 050051626X
- ISBN13
- 9780500516263
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,5 sur 5
- Description
- Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising.