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- 295pages
- 11 heures de lecture
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Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
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I'm With the Brand, Robin Walker
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- I'm With the Brand
- Langue
- Anglais
- Auteurs
- Robin Walker
- Éditeur
- Little, Brown Book Group
- Publié
- 2008
- Format
- souple
- Pages
- 295
- ISBN10
- 184529887X
- ISBN13
- 9781845298876
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Science, Psychologie, Sociologie, Marketing & Ventes
- Évaluation
- 3,6 sur 5
- Description
- Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.