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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
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National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Langue
- Année de publication
- 2006
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- (souple)
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- Titre
- National Image and Competitive Advantages
- Langue
- Anglais
- Auteurs
- Eugene D. Jaffe, Israel D. Nebenzahl
- Publié
- 2006
- Format
- souple
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 2,75 sur 5
- Description
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.