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How to Sell at Margins Higher Than Your Competitors

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Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.

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How to Sell at Margins Higher Than Your Competitors, William T. Brooks

Langue
Année de publication
2005
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Titre
How to Sell at Margins Higher Than Your Competitors
Langue
Anglais
Publié
2005
Format
rigide
Pages
272
ISBN10
0471744832
ISBN13
9780471744832
Séries
Évaluation
3,9 sur 5
Description
Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.