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Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.
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How to Sell at Margins Higher Than Your Competitors, William T. Brooks
- Langue
- Année de publication
- 2005
- Reliure
- (rigide)
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- Titre
- How to Sell at Margins Higher Than Your Competitors
- Langue
- Anglais
- Auteurs
- William T. Brooks
- Éditeur
- John Wiley and Sons Ltd
- Publié
- 2005
- Format
- rigide
- Pages
- 272
- ISBN10
- 0471744832
- ISBN13
- 9780471744832
- Séries
- Catégories
- Mots clés
- Commerce
- Évaluation
- 3,9 sur 5
- Description
- Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.