Paramètres
- 241pages
- 9 heures de lecture
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The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
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Luxury World : The past, present and future of luxury brands, Mark Tungate
- Langue
- Année de publication
- 2009
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- (rigide)
Modes de paiement
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- Titre
- Luxury World : The past, present and future of luxury brands
- Langue
- Anglais
- Auteurs
- Mark Tungate
- Éditeur
- KoganPage
- Publié
- 2009
- Format
- rigide
- Pages
- 241
- ISBN10
- 0749452633
- ISBN13
- 9780749452636
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Marketing & Ventes, Thématique de la mode, Mode
- Évaluation
- 4,1 sur 5
- Description
- The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.