Épuisé
Paramètres
- 256pages
- 9 heures de lecture
En savoir plus sur le livre
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Achat du livre
Storyselling for Financial Advisors: How Top Producers Sell, Scott West, Mitch Anthony
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Storyselling for Financial Advisors: How Top Producers Sell
- Langue
- Anglais
- Auteurs
- Scott West, Mitch Anthony
- Éditeur
- Kaplan Publishing
- Publié
- 2000
- Format
- rigide
- Pages
- 256
- ISBN10
- 0793136644
- ISBN13
- 9780793136643
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Développement personnel, Marketing & Ventes, Finance
- Évaluation
- 3,95 sur 5
- Description
- Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.