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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Langue
- Année de publication
- 2009
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- Titre
- Data mining techniques in CRM
- Langue
- Anglais
- Éditeur
- John Wiley & Sons
- Publié
- 2009
- Format
- rigide
- Pages
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,8 sur 5
- Description
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.