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This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.
Achat du livre
Insurance and Behavioral Economics, Howard C Kunreuther
- Langue
- Année de publication
- 2013
- Reliure
- (souple),
- État du livre
- Très bon
- Prix
- 13,99 €
Modes de paiement
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- Titre
- Insurance and Behavioral Economics
- Langue
- Anglais
- Auteurs
- Howard C Kunreuther
- Éditeur
- Cambridge University Press
- Publié
- 2013
- Format
- souple
- ISBN10
- 0521608260
- ISBN13
- 9780521608268
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.