Épuisé
Paramètres
- 230pages
- 9 heures de lecture
En savoir plus sur le livre
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Achat du livre
Advertising as Communication, Gillian Dyer
- Langue
- Année de publication
- 1982
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Advertising as Communication
- Langue
- Anglais
- Auteurs
- Gillian Dyer
- Éditeur
- Methuen
- Publié
- 1982
- Format
- souple
- Pages
- 230
- ISBN10
- 041674530x
- ISBN13
- 9780416745306
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Marketing & Ventes
- Description
- Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.