Cultural intelligence : people skills for global business

En savoir plus sur le livre

Much more than simply a list of protocols, Cultural Intelligence helps readers develop a mind-set that can be applied to any number of countries, cultures, and business situations. It is a systematic way to approach the tremendous variety of interactions and challenges that business people must face around the world - much easier and more realistic than documenting every trait of every culture and preparing to cater to each. This book presents a three-stage process for becoming culturally intelligent. These steps involve learning the fundamental principles of cross-cultural interactions, such as what cultures are, how they might vary, and how they affect behavior; practicing mindfulness and paying attention in a reflective and creative way to cues; and developing a repertoire of behavioral skills that can be adapted to different situations. It takes time and effort to develop high cultural intelligence, but this book helps readers with the right attitude begin this rewarding experience.