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- 244pages
- 9 heures de lecture
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This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.
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Marketing plans with a winning edge, Angela Hatton
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing plans with a winning edge
- Langue
- Anglais
- Auteurs
- Angela Hatton
- Éditeur
- Pitman
- Publié
- 1996
- Format
- souple
- Pages
- 244
- ISBN10
- 0273616935
- ISBN13
- 9780273616931
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.