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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
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All the Right Moves, Constantinos C. Markides
- Langue
- Année de publication
- 2000
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- Titre
- All the Right Moves
- Langue
- Anglais
- Auteurs
- Constantinos C. Markides
- Éditeur
- Harvard Business Press
- Publié
- 2000
- Format
- rigide
- Pages
- 220
- ISBN10
- 0875848338
- ISBN13
- 9780875848334
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.