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- 320pages
- 12 heures de lecture
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There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
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Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Langue
- Année de publication
- 2010
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- (souple)
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- Titre
- Global Political Marketing
- Langue
- Anglais
- Éditeur
- Routledge
- Publié
- 2010
- Format
- souple
- Pages
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Sciences politiques & Politique, Marketing & Ventes
- Description
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.