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There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
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Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
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- Année de publication
- 2010
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- (souple)
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