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This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without.
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Fundraising Management, Adrian Sargeant, Elaine Jay
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Fundraising Management
- Langue
- Anglais
- Auteurs
- Adrian Sargeant, Elaine Jay
- Éditeur
- Taylor & Francis Group
- Publié
- 2014
- Format
- souple
- Pages
- 439
- ISBN10
- 041583158X
- ISBN13
- 9780415831581
- Séries
- Mots clés
- Nonfiction, Manuels et guides
- Évaluation
- 3,75 sur 5
- Description
- This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without.