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Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Achat du livre
(Re)inventing the Brand, Jean Noël Kapferer
- Langue
- Année de publication
- 2001
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 1,19 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- (Re)inventing the Brand
- Langue
- Anglais
- Auteurs
- Jean Noël Kapferer
- Éditeur
- Kogan Page Publishers
- Publié
- 2001
- Format
- souple
- Pages
- 224
- ISBN10
- 0749435933
- ISBN13
- 9780749435936
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Évaluation
- 3,85 sur 5
- Description
- Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.