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- 204pages
- 8 heures de lecture
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
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Driving demand, Carlos Hidalgo
- Langue
- Année de publication
- 2015
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- (rigide)
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- Titre
- Driving demand
- Langue
- Anglais
- Auteurs
- Carlos Hidalgo
- Publié
- 2015
- Format
- rigide
- Pages
- 204
- ISBN10
- 1137526785
- ISBN13
- 9781137526786
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.