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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Managing Marketing Information, Nigel Piercy, Martin J. Evans
- Langue
- Année de publication
- 1983
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Managing Marketing Information
- Langue
- Anglais
- Auteurs
- Nigel Piercy, Martin J. Evans
- Éditeur
- Taylor & Francis
- Publié
- 1983
- Format
- souple
- Pages
- 223
- ISBN10
- 0709920261
- ISBN13
- 9780709920267
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.