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Sold!

Direct Marketing for the Real Estate Pro

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This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you’ll be planting more “sold” signs and growing your business in no time.

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Sold!, Lois K. Geller

Langue
Année de publication
2006
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(souple)
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Titre
Sold!
Sous-titre
Direct Marketing for the Real Estate Pro
Langue
Anglais
Publié
2006
Format
souple
ISBN10
1933102276
ISBN13
9781933102276
Séries
Évaluation
3,2 sur 5
Description
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you’ll be planting more “sold” signs and growing your business in no time.