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E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
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E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- E-business and e-commerce management : strategy, implementation and practice
- Sous-titre
- E-business and e-commerce management
- Langue
- Anglais
- Auteurs
- Dave Chaffey
- Éditeur
- Prentice Hall
- Publié
- 2011
- Format
- souple
- Pages
- 733
- ISBN10
- 0273752014
- ISBN13
- 9780273752011
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- " This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.