Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Achat du livre
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 2,79 €
Modes de paiement
Personne n'a encore évalué .