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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Langue
- Année de publication
- 2012
- Reliure
- (rigide)
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- Titre
- Lifestyle Brands
- Sous-titre
- A Guide to Aspirational Marketing
- Langue
- Anglais
- Auteurs
- Stefania Saviolo, Antonio Marazza
- Éditeur
- Palgrave Macmillan
- Publié
- 2012
- Format
- rigide
- Pages
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,7 sur 5
- Description
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.