Paramètres
- 352pages
- 13 heures de lecture
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The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.
Achat du livre
The Business of Software, Michael A. Cusumano
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
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- Titre
- The Business of Software
- Langue
- Anglais
- Auteurs
- Michael A. Cusumano
- Éditeur
- Simon and Schuster
- Publié
- 2004
- Format
- rigide
- Pages
- 352
- ISBN10
- 074321580X
- ISBN13
- 9780743215800
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Motivation & Bien-être, Informatique & Internet, Technologie, Gestion & Ressources humaines, Entrepreneuriat, Logiciel
- Évaluation
- 3,8 sur 5
- Description
- The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.