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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women
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Marketing to Women, Martha Barletta
- Langue
- Année de publication
- 2003
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- Titre
- Marketing to Women
- Langue
- Anglais
- Auteurs
- Martha Barletta
- Éditeur
- Dearborn Trade Publishing
- Publié
- 2003
- Format
- rigide
- Pages
- 288
- ISBN10
- 0793159636
- ISBN13
- 9780793159635
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,45 sur 5
- Description
- Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women