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Focusing on the evolution of social marketing in the 21st century, this publication offers valuable insights into effective practices and strategies. It emphasizes the importance of adapting to new understandings of behavior change, providing readers with practical examples and innovative approaches to enhance their marketing efforts.
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Strategic Social Marketing, Jeff French, Ross Gordon
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Strategic Social Marketing
- Langue
- Anglais
- Auteurs
- Jeff French, Ross Gordon
- Éditeur
- SAGE Publications Ltd
- Publié
- 2015
- Format
- souple
- Pages
- 450
- ISBN13
- 9781446248621
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- Focusing on the evolution of social marketing in the 21st century, this publication offers valuable insights into effective practices and strategies. It emphasizes the importance of adapting to new understandings of behavior change, providing readers with practical examples and innovative approaches to enhance their marketing efforts.