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Successful marketing plans in a week.

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To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies

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Successful marketing plans in a week., Ros Jay

Langue
Année de publication
1997
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Titre
Successful marketing plans in a week.
Langue
Anglais
Auteurs
Ros Jay
Éditeur
Headway
Publié
1997
Format
souple
Pages
94
ISBN10
0340679247
ISBN13
9780340679241
Séries
Description
To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies