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- 132pages
- 5 heures de lecture
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Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.
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UX Redefined, Johannes Robier
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- UX Redefined
- Sous-titre
- Winning and Keeping Customers with Enhanced Usability and User Experience
- Langue
- Anglais
- Auteurs
- Johannes Robier
- Éditeur
- Springer
- Publié
- 2015
- Format
- rigide
- Pages
- 132
- ISBN13
- 9783319210612
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie
- Évaluation
- 4 sur 5
- Description
- Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.