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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Auteurs

Johannes Robier

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Pages: 132pages
Temps de lecture: 5heures

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Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.

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UX Redefined, Johannes Robier

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Année de publication: 2016
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Titre: UX Redefined
Sous-titre: Winning and Keeping Customers with Enhanced Usability and User Experience
Langue: Anglais
Auteurs: Johannes Robier
Éditeur: Springer International Publishing
Publié: 2016
Format: souple
Pages: 132
ISBN13: 9783319370569
Mots clés: Affaires et économie, Psychologie
Description: Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.