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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
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Key Concepts in Marketing, Jim Blythe
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Key Concepts in Marketing
- Langue
- Anglais
- Auteurs
- Jim Blythe
- Éditeur
- SAGE
- Publié
- 2009
- Format
- souple
- Pages
- 232
- ISBN10
- 1847874991
- ISBN13
- 9781847874993
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,2 sur 5
- Description
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.