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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Achat du livre
Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing Destinations and Venues. For Conferences, Conventions and Business Events
- Langue
- Anglais
- Auteurs
- Rob Davidson, Tony Rogers
- Éditeur
- Elsevier
- Publié
- 2006
- Format
- souple
- ISBN10
- 0750667001
- ISBN13
- 9780750667005
- Séries
- Recueil
- Events management series
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,5 sur 5
- Description
- Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments