Le livre est actuellement en rupture de stock
Évaluation du livre
En savoir plus sur le livre
Harnessing the science of storytelling, this book delves into techniques for cementing brand loyalty and crafting persuasive pitches. It emphasizes the importance of narrative in leadership and marketing, offering insights on how compelling stories can influence consumer behavior and foster deeper connections. Readers will learn to create impactful narratives that resonate with audiences, ultimately enhancing their ability to lead and persuade effectively.
Achat du livre
A Story is a Deal, Will Storr
- Langue
- Année de publication
- 2025
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- A Story is a Deal
- Sous-titre
- How to use the science of storytelling to lead, motivate and persuade
- Langue
- Anglais
- Auteurs
- Will Storr
- Éditeur
- Little, Brown Book Group
- Publié
- 2025
- Format
- rigide
- Pages
- 256
- ISBN13
- 9780349437231
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,5 sur 5
- Description
- Harnessing the science of storytelling, this book delves into techniques for cementing brand loyalty and crafting persuasive pitches. It emphasizes the importance of narrative in leadership and marketing, offering insights on how compelling stories can influence consumer behavior and foster deeper connections. Readers will learn to create impactful narratives that resonate with audiences, ultimately enhancing their ability to lead and persuade effectively.