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Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.
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Account-Based Marketing, Edward Blackwell, Bev Burgess
- Langue
- Année de publication
- 2025
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- Titre
- Account-Based Marketing
- Sous-titre
- The Definitive Handbook for B2B Marketers
- Langue
- Anglais
- Auteurs
- Edward Blackwell, Bev Burgess
- Éditeur
- Kogan Page
- Publié
- 2025
- Format
- rigide
- Pages
- 288
- ISBN13
- 9781398619159
- Séries
- Mots clés
- Nonfiction
- Description
- Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.