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- 288pages
- 11 heures de lecture
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Marketing visionary Martin Lindström has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
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Brandwashed : tricks companies use to manipulate our minds and persuade us to bay, Martin Lindstrøm
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Brandwashed : tricks companies use to manipulate our minds and persuade us to bay
- Langue
- Anglais
- Auteurs
- Martin Lindstrøm
- Éditeur
- Kogan Page
- Publié
- 2012
- Format
- souple
- Pages
- 288
- ISBN10
- 0749465042
- ISBN13
- 9780749465049
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Science, Sociologie, Marketing & Ventes
- Évaluation
- 3,9 sur 5
- Description
- Marketing visionary Martin Lindström has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.