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Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.
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Scientific Advertising - Masters of Marketing Secrets, Robert C. Worstell, Claude C. Hopkins
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- Année de publication
- 2017
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