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Omni-Channel Retail and the Supply Chain

Working Together for a Competitive Advantage

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Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.

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Omni-Channel Retail and the Supply Chain, Paul Myerson

Langue
Année de publication
2020
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Titre
Omni-Channel Retail and the Supply Chain
Sous-titre
Working Together for a Competitive Advantage
Langue
Anglais
Publié
2020
Format
rigide
Pages
266
ISBN13
9780367641979
Séries
Description
Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.