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The text is intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner.
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Entrepreneurship : starting, developing, and managing a new enterprise, Robert D. Hisrich, Michael P. Peters
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- Année de publication
- 1989
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