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Social innovation, Inc. : 5 strategies for driving business growth through social change

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  • 256pages
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Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Social Innovation, Inc . is about making social change work for the business, and in turn staying relevant in the new economy.

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Social innovation, Inc. : 5 strategies for driving business growth through social change, Jason Saul

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Année de publication
2011
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Titre
Social innovation, Inc. : 5 strategies for driving business growth through social change
Langue
Anglais
Auteurs
Jason Saul
Éditeur
Jossey-Bass
Publié
2011
Format
rigide
Pages
256
ISBN10
0470614501
ISBN13
9780470614501
Séries
Évaluation
3,85 sur 5
Description
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Social Innovation, Inc . is about making social change work for the business, and in turn staying relevant in the new economy.