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Focusing on various levels and disciplines, this edition explores the intersection of sustainability with marketing, business, and environmental management. It provides a comprehensive perspective on sustainability marketing, highlighting its global implications and strategies. The text aims to equip readers with the knowledge to integrate sustainable practices into marketing efforts effectively, addressing contemporary challenges and opportunities within the field.
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Sustainability Marketing, Ken Peattie, Frank-Martin Belz
- Langue
- Année de publication
- 2012
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- (souple)
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- Titre
- Sustainability Marketing
- Sous-titre
- A Global Perspective
- Langue
- Anglais
- Auteurs
- Ken Peattie, Frank-Martin Belz
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2012
- Format
- souple
- Pages
- 352
- ISBN13
- 9781119966197
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,4 sur 5
- Description
- Focusing on various levels and disciplines, this edition explores the intersection of sustainability with marketing, business, and environmental management. It provides a comprehensive perspective on sustainability marketing, highlighting its global implications and strategies. The text aims to equip readers with the knowledge to integrate sustainable practices into marketing efforts effectively, addressing contemporary challenges and opportunities within the field.