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- 553pages
- 20 heures de lecture
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In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a
Achat du livre
Effective marketing. Creating and keeping customers in an e-commerce world., William G. Zikmund, Michael D. Amico
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Effective marketing. Creating and keeping customers in an e-commerce world.
- Langue
- Anglais
- Auteurs
- William G. Zikmund, Michael D. Amico
- Éditeur
- South-Western
- Publié
- 2002
- Format
- souple
- Pages
- 553
- ISBN10
- 032406392x
- ISBN13
- 9780324063929
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a