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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)

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The book presents pioneering research on the impact of marketing and consumer culture on young children, revealing the psychological and social consequences of their early exposure to consumerism. Through empirical data, it explores how this phenomenon affects children's development, behaviors, and family dynamics, providing critical insights for parents, educators, and policymakers. The new Afterword by the author adds contemporary reflections on the ongoing relevance of these findings in today's society.

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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today), Juliet B. Schor

Langue
Année de publication
2005
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Titre
Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)
Langue
Anglais
Publié
2005
Format
souple
Pages
304
ISBN13
9780684870564
Séries
Évaluation
3,7 sur 5
Description
The book presents pioneering research on the impact of marketing and consumer culture on young children, revealing the psychological and social consequences of their early exposure to consumerism. Through empirical data, it explores how this phenomenon affects children's development, behaviors, and family dynamics, providing critical insights for parents, educators, and policymakers. The new Afterword by the author adds contemporary reflections on the ongoing relevance of these findings in today's society.