Media, Communication, Culture

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James Lull's classic work on media and culture in a global perspective offers a balanced, bold, and comprehensive analysis of current developments worldwide. Drawing on contemporary social and cultural theory, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings. By connecting major streams of theory to the latest trends in the global cultural mix, "Media, Communication, Culture" provides a fresh introduction to media, communication, and cultural studies.