Épuisé
En savoir plus sur le livre
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Achat du livre
Strategic Advertising Campaigns, Don E. Schultz, Beth E. Barnes
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Strategic Advertising Campaigns
- Langue
- Anglais
- Auteurs
- Don E. Schultz, Beth E. Barnes
- Éditeur
- NTC Business Books
- Publié
- 1995
- Format
- rigide
- Pages
- 370
- ISBN10
- 0844230154
- ISBN13
- 9780844230153
- Séries
- Mots clés
- Fiction, Littérature mondiale
- Évaluation
- 4,25 sur 5
- Description
- This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.