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Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value
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Infinite Possibility, B. Joseph Pine
- Langue
- Année de publication
- 2011
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- (rigide)
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- Titre
- Infinite Possibility
- Sous-titre
- Creating Customer Value on the Digital Frontier
- Langue
- Anglais
- Auteurs
- B. Joseph Pine
- Éditeur
- BK Business
- Publié
- 2011
- Format
- rigide
- Pages
- 268
- ISBN10
- 160509563X
- ISBN13
- 9781605095639
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,9 sur 5
- Description
- Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value