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- 282pages
- 10 heures de lecture
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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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The King of Madison Avenue, Kenneth Roman
- Langue
- Année de publication
- 2009
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- (rigide)
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- Titre
- The King of Madison Avenue
- Langue
- Anglais
- Auteurs
- Kenneth Roman
- Éditeur
- Palgrave Macmillan
- Publié
- 2009
- Format
- rigide
- Pages
- 282
- ISBN10
- 1403978956
- ISBN13
- 9781403978950
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Histoires vraies, Biographies, Culture et Société, Design
- Évaluation
- 3,7 sur 5
- Description
- Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.