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Kempinski Hotels asked us to activate their brand positioning 'A Friend With Local Knowledge'. We visited all the properties in the Middle East and Africa and were guided by the Kempinski staff to experience the destination. The stories were shared in this book and in the social media of the hotels. The book is used - on travel fares - as a cross selling tool between the different hotels - and is for sale in the hotel gift shops.
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CoolTravel - Discovering the Middle East & Africa, Collectif d'auteurs
- Langue
- Année de publication
- 2010
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