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Perspectives on Social Media Marketing
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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
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Perspectives on Social Media Marketing, B. Bonin Bough, Stephanie Agresta, Jason I. Miletsky
- Langue
- Année de publication
- 2010
- Reliure
- (souple)
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Modes de paiement
3,4
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- Titre
- Perspectives on Social Media Marketing
- Langue
- Anglais
- Éditeur
- Cengage Learning
- Publié
- 2010
- Format
- souple
- ISBN10
- 1435456521
- ISBN13
- 9781435456525
- Séries
- Mots clés
- Commerce
- Évaluation
- 3,4 sur 5
- Description
- PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.