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This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.
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Relationship marketing, Ian Gordon
- Langue
- Année de publication
- 1998
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- (rigide)
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- Titre
- Relationship marketing
- Langue
- Anglais
- Auteurs
- Ian Gordon
- Éditeur
- John Wiley & Sons Canada
- Publié
- 1998
- Format
- rigide
- ISBN10
- 0471641731
- ISBN13
- 9780471641735
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Couple & Relations
- Évaluation
- 3,75 sur 5
- Description
- This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.